To promote our members to reach for excellence and professionalism in the environment of educational institutions by:

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• Identifying and communicating trends and new markets to our members.

• Providing business solutions and market the benefits to our members.

• Providing educational and training programs for our members.

• Serving as advocates for our members on other bookstore related issues.

To be the leading association of college and secondary bookstores in the Great Lakes area. We will provide leadership, value, resources, and services in the retail environment to bookstores in educational institutions.